Katie's Tomb Raider Work: Integrated Marketing Communications Plan

Working and being a part of the Tomb Raider team has been a passion and goal I've had for quite sometime. An additional effort to try to obtain employment at Crystal Dynamics I created an entire Integrated Marketing Communications plan for them, for their upcoming Tomb Raider 9 title.

I conducted a thorough community analysis by way of a survey and secured over $200 worth of donated prizes to give away to five winners to entice participation. From the data I collected I then developed a complete plan with a budget of $1 million. Cold calling every single company to gather rates was the most difficult part, but I put together an impressive plan that would certainly yield results.

Watch the video below to learn more about the plan:

Click here to visit my portfolio section on my katiefleming.ca website to download the plan.