Tomb Raider Work: Direct Mail Campaign

As many of you know, I have a diploma in Interactive Multimedia Development and am currently enrolled in Advertising. We were given the assignment in one of my classes to create a direct mail campaign piece. You know those annoying 'junk mail' pieces you get wanting you to spend your money? One of those :)

I decided to 'sell' a couple Tomb Raider figurines that I own. These are the ones from the Tomb Raider Fact Files that were distributed in the UK.

I think you guys will appreciate it more than my teacher and might enjoy the body copy from the letter. You'll be able to relate to it more than she can ;) What do you think - would you buy them if this showed up at your house? :)

Front side of the envelope. Recognize the background image? You can't see from this photo, but I made sure to add the white wavy lines across the stamp to make it more realistic.

Back side of the envelope. Wouldn't you open it if you saw who it was from? ;)

What the envelope looks like when you lift the flap.

Front side of the insert. It's hard to see but the right side (where the figures are) is a tear-away.

This is the back side of the insert. Here is where they 'order' which figures they want, give their name...etc

The business letter, addressed to a good friend ;)

If you're interested in reading what the letter has to say, I've included the transcript below:

Love going on adventures with Lara Croft around the globe? Enjoy fast-paced and action packed journeys with the world’s most recognized heroine? Now you can capture this excitement with our new and amazing Lara Croft figurines!

My name is Katie Fleming and I am a representative at Eidos Interactive, offering you this limited time chance to add a little flare to your Tomb Raider collection with our exclusive hand painted figurines, made only in France. Each figure achieves the perfect resemblance of our favourite video game heroine.

Figure 01 is a beautiful re-creation of Lara’s classic outfit from “Home Sweet Home” during Tomb Raider 2. Her blue robe and shotgun in hand will instantly revive memories from when her house was being attacked. Ready to fight Bartoli's gang once again? Yours for only $9.99

Figure 02 captures the bitter cold weather from Tomb Raider 3’s “Antarctica” levels. The perfectly painted orange bomber jacket with a pistol readied will make you crave the RX Tech Mines again. Yours for only $9.99

Figure 03 is a favourite for all, Lara’s blue jean outfit from Paris in Tomb Raider 6 when Lara was maintaining a low profile and searching for ancient artefacts. Yours for only $9.99

Figure 04 is also from Lara’s adventures in Tomb Raider 6. With both pistols readied, arms bent, and attitude turned on, she’s ready to infiltrate the Strahov Complex. Yours for only $9.99

That’s not all! If you purchase all four figurines today, we will send you a fifth figurine for free – sort of like an extra ‘discovery’ as a reward for being such a superior Tomb Raider! This figure is classic and will instantly awaken your memories from Tomb Raider 2, “Croft Manor”. Enjoy all of the memories that her timeless pistols have served.

Buy all four for a discounted price of $34.99 and receive the fifth, FREE!

Ordering is as easy as shooting the bats in Tomb Raider, and just as rewarding as the T-Rex kill from the original game! Simply fill out the enclosed form and send it back by June 30th, 2008, indicating your method of payment, and enjoy your newest treasure to add to your collection!

Raid on,
Katie Fleming

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All of the work on this section is © Katie Fleming. If you wish to use it on your website, please ask permission first, and you must credit each piece.